Vicki Holt over at Forbes looks at the need to switch to a digital manufacturing model and it’s impact on shorter product life cycles and the demands on customization.
Ask someone to describe manufacturing today, and they’ll probably describe giant machines operating in tandem along an assembly line putting together a product in vast quantities.
But as someone who works in manufacturing today, I can tell you that mass production – which has dominated how we’ve made things since the Industrial Revolution – is no longer the predominant manufacturing model.
Consumers today want products that are smarter, more customized and available on demand. The only way companies can satisfy this need is by creating a new business model that applies digital manufacturing strategies. Digital manufacturing – which combines software with physical manufacturing – can help manufacturers iterate faster, customize more, reduce lead times and respond more quickly to market changes.
Ben has been working in manufacturing for over 14 years and has always been focused on digital services and solutions. He is responsible for our portfolio of digital services and the team that work with them.